Blue Ocean Strategy is a marketing theory and the title of a book published in written by W. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. The book is divided into three parts: [4]. The first part presents key concepts of blue ocean strategy, including Value Innovation — the simultaneous pursuit of differentiation and low cost — and key analytical tools and frameworks such as the strategy canvas and the four actions framework. The four actions framework aids in eliminating the trade-off between differentiation and low cost within a company. The four actions framework consists of the following:.

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Supermood Oy on Anne Kukkohovin luoma luonnonkosmetiikan kauneusbrandi, jossa tuotesarjat lanseerataan perinteisen ihotyyppijaottelun sijaan tarpeiden, eli moodien kautta.

Supermoodin tuotteet valmistetaan Suomessa Ecocertin standardien mukaisesti. Supermood began in Finland in as our founder Anne Kukkohovi was working in the Finnish fashion and entertainment industry. She encountered countless different beauty brands and products that each promised to work wonders on your skin, but all failed to view wellness as an all-round holistic process, where each piece of the puzzle is as important as the other. No one serum can make your skin beautiful unless you take care of yourself in every way - by eating right, sleeping enough and living a healthy lifestyle.

Supermood firmly believes in the interplay of wellness on the inside and beauty on the outside. Sinisen meren strategia. Back Historia Tiimi Blog. Case Supermood. Supermood Story Supermood began in Finland in as our founder Anne Kukkohovi was working in the Finnish fashion and entertainment industry.


Sinisen meren strategia kilpailuedun näkökulmasta

Teknologia-alalle tyypillisesti kilpailukeinoissa painottuivat tuotteen eri ominaisuudet, hinta ja asiantunteva asia-kaspalvelu. Strategiaprofiilin pohjalta voidaan tutkia mahdollisuuksia sinisen meren strategian luomiseen toimeksiantajalle. The aim of the thesis was to define the competitive tools that are used in the industrial fluid testing market nowadays. In this context, the industrial fluid testing market means water content-related measurements in the process industry.


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