The R. Michel company started in as a supplier to the oil burner industry that was still in its infancy. The most important product was exceptional customer service. When you start from scratch, as did Robert E.
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Michel Company stocks and sells over 25, products and parts, and has a page catalog which is used as the main marketing tool for the company. In order to publish a new catalog every year,R. Michel had to go through an elaborate and time consuming task to update and add new products to the catalog, remove the products that were discontinued, and also update the latest price and description in the static Quark pages.
This process was inefficient and labor intensive. The customer also maintained pricing information for all the products in an AS system but did not have other information about its products in the database. Since business was growing fast and more companies were acquired, R.
Michel realized that it was becoming impossible for its staff to keep track of all the information in the static Quark pages and that it would take at least 6 months to get its primary catalog published.
Michel realized that they were in need of a central database to store all the product information. Questudio proposed its CatalogStudio solution for publishing print, web, and CD catalogs. It was easy to get the product SKU and pricing information from the AS system, but the information from Quark could not be imported directly into the Questudio database.
To solve this, Questudio, with its robust set of tools and vast experience, extracted, converted, cleaned, normalized, and stored the data to the database from the Quark pages and linked thousands of image assets to the products within 60 days. Every year R. Michel publishes its primary catalog and also publishes several small market specific target catalogs and custom catalogs designed specifically for some individual customers.
RE Michel Company 2018-2019 : Page-1228
R E Michel Company 2017 Wholesale Distributors Catalog : i